B.Com in Advertising and Brand Management
Course Introduction:
ബി.കോം. അഡ്വർടൈസിംഗ് & ബ്രാൻഡ് മാനേജ്മെൻ്റ് ഒരു ബിരുദ കൊമേഴ്സ് കോഴ്സാണ്. പ്രായോഗിക എക്സ്പോഷറിൻ്റെയും സൈദ്ധാന്തിക ആശയങ്ങളുടെയും ശരിയായ ബാലൻസ് ഈ കോഴ്സിൽ ഉണ്ട്. നിരവധി ആസൂത്രണ കാമ്പെയ്നുകളുടെ ആഴത്തിലുള്ള വിശകലനം ഈ കോഴ്സിൽ ഉൾക്കൊള്ളുന്നു. മാനേജ്മെൻ്റും സെയിൽസ് പ്രൊമോഷനും പോലുള്ള കാര്യങ്ങളുടെ പരിശീലനവും ഈ കോഴ്സിൻ്റെ അവിഭാജ്യ ഘടകമാണ്.
Course Eligibility:
- Candidates must have passed Plus Two or equivalent from a recognised board in India.
- Candidates need to obtain at least 50 per cent marks in their Plus Two examinations in order to secure admission in B.Com in Advertising and Brand Management
Core Strength and Skills:
- Interpersonal relationship skills
- Content creation
- Search engine optimization (SEO) marketing skills
- Social media marketing skills
- Digital advertising skills.
- Outreach marketing skills
- Time and project management
Soft Skills:
- Communication skills
- Creativity
- Ability to take criticism
- Analytical/quantitative skills
- Knowledge of media trends
- Problem-solving skills.
Course Availability:
In Kerala:
- Mahatma Gandhi University - [Mgu], Kottayam
- Bishop Vayalil Memorial Holy Cross College, Kottayam
- Bharata Mata College - [Bmc], Kochi
- Kmm College Of Arts And Science Thrikkakara, Cochi
Other States:
- Talentedge ( TALENTEDGE), Gurgaon
- MICA ( MICA), Ahmedabad
- Ratan Global Business School ( RGBS), Hyderabad
- Bharati Vidyapeeth College Of Hotel And Tourism Management Studies ( BVCHTMS), Mumbai
- I.I.S. University - International College for Girls (ICG), Jaipur
Abroad:
- Humber College, Toronto, Canada
- University of Saskatchewan, Saskatoon, Canada
- Fanshawe College, London, Canada
- Dalhousie University, Halifax, Canada
Course Duration:
- 3 Year
Required Cost:
- INR 10k - 2.5 Lakhs
Possible Add on Courses:
- Brand Management: Aligning Business
- Brand and Behaviour
- Influencer Marketing Strategy
- The Strategy of Content Marketing
Higher Education Possibilities:
- M.Com
- MBA
Job Opportunities:
- Brand Manager
- Trade Marketing Manager
- Marketing Manager
- Publishing Manager
- Product Development Manager
- Advertising and Brand Manager
- Assistant Brand Manager
- Area Sales Manager
- Teacher & Lecturer
- Customer Development Officer
- Instrument Operator
- Assistant Mechanic
- Brand Activation & Customer Relationship Marketing Specialist
Top Recruiters:
- Corporate Financing
- Financial Sector
- Real Estate Finances
- Management of Accounting Offices
- Assessment Departments
- International Finance
Packages:
- The average starting salary would be INR 2.5 - 5 Lakhs Per Annum
Education